The plant-based revolution for dogs has arrived.
Call it Impact, Sustainable or Values-Based Investing. Any way you dish it up, the plant-based pet food industry is going to boom. Virchew is an exciting way to be part of it.
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Virchew launches new capital raise for business expansion
VANCOUVER, British Columbia, (updated) April 27, 2022 - Virchew, the company behind North America’s first plant-based food brand for dogs supported by industry-first nutrition programs is preparing to announce a new capital round that will fund business expansion in the Greater Vancouver area and distribution across Canada.
After a successful market test, Virchew's development and marketing plans will focus on targeting dogs with food sensitivities (skin and digestive) issues which affect up to 35%+ of the dog population.
The Plant-based Movement
A 2019 University of Guelph study found that 35 percent of owners whose pets ate conventional diets were interested in switching their animals to a vegan diet. (Source: Food in Canada)
Innovation in plant-based foods is the future for people and dogs. Over the next decade, the enormous animal-based human food and dog food industries are going to be entirely disrupted by innovative plant-based foods and alternative protein companies. "According to a Utopia survey of 18 to 24 year-olds in Germany, more than half of those surveyed have given up eating meat. Meanwhile, a survey from The Food Institute found that 65% of Generation Z Americans want a more “plant-forward” diet, while 79% choose to go meatless one or two times a week. A YouGov poll found that one out of five young people believe that the future of eating is meat-free." (Source: Investor Place)
Ahead of the Curve
After several years of research and positioning beginning over a decade ago, Virchew has built an extraordinary foundation that will lead to new ways to feed, care for, and live with, companion dogs which in Canada/US number over 100M. Virchew has plans to duplicate its vertical business model (research, produce, market, direct to consumer) across Canada and the USA.
Founder, Laura Simonson, has 30-years of success sales, marketing, management, fitness studio ownership, business development, venture capital, event production, website development and design, and communications. With Virchew, Simonson has invested over a decade of research and development along with a team of experienced entrepreneurs, business leaders, specialists, veterinary professionals, and Board Certified Veterinary Nutritionists.
In conjunction with a dynamic online sales platform and direct-to-consumer business model, Simonson has launched a brick-and-mortar location in Vancouver's pet-friendly Kitsilano - 'Virchew HQ' - that has been operating since the summer of 2021. Housing admin, production, display, a sample shop, customer visiting areas, team, and consultants - this unique space is quickly establishing a presence in the neighborhood.
Following a successful market launch in Greater Vancouver to the company’s network during fall 2020, Virchew will soon announce a new capital round to fund its next growth stage. The capital will finance; 1. New product development, 2. Growth of their local target market and to create systems for distribution across Canada in Fall 2022/Winter, and 3. Launch of new programs with veterinary shareholder partners and B2B collaborations targeting food sensitivity (skin and digestive) issues that affect up to 35%+ of the dog population.
From the moment Simonson conceived Virchew, the objective was to successfully finance the company through the power of diversity and people who shared similar virtues - supported by strong business acumen. Through the guidance of founder, Laura Simonson, this vision has been realized.
Through a series of funding rounds with like-minded investors, the formation of Virchew’s development plan has now been supported by over 75 shareholders, which includes twelve veterinarians. Demonstrating diversity in action, 90% of the funding has been invested through women investors.
The invitation is open to accredited investors and present shareholders. Register your name for updates, below.
Laura Simonson, Founder of Virchew
778 968 8880
The invitation is open to accredited investors and present shareholders.
WHAT VIRCHEW SHAREHOLDERS ARE SAYING...
"I LOVE this company - so much that I purchased shares. They are quite simply an amazing team.
I joined Virchew both as a consultant and a shareholder because I was very impressed with the company.
From the moment I began learning about Virchew, I was sold. It is a brilliant idea put together with passion, integrity, and incredible attention to detail. The company has a truly extraordinary vision and remarkable strategy - a combination that is rare in the business world today and very exciting to be a part of." ~ Brenda Davis, RD - Celebrated Author and Speaker
VIRCHEW’S FOUNDER LAURA SIMONSON SAYS ‘IT’S THE PERFECT TIME TO CHEWS LOVE’
Virchew has created a completely new way to nourish dogs with pure, natural foods that promote optimum health. Instead of using unnecessary animal ingredients or a typical kibble, founder Laura Simonson sought to produce nutritionally complete and balanced meals and treats for dogs – packed with powerful plant-based ingredients.
Read more >
Ecoluxlifestyle.co - Vancouver's EcoLifestyle Magazine | Curated & Custom Content
From the moment Virchew was conceived, the objective was to successfully finance Virchew through the power of many people who shared similar virtues such as integrity, kindness, transparency, and social contribution - supported by strong business acumen. And, that's exactly what has happened.
Through a series of funding rounds with like-minded investors, the formation of Virchew’s development plan has now been supported by over 70 shareholders.
Among the exceptional shareholder community are eleven veterinarians, two medical doctors, two registered dieticians, a lawyer, a chartered accountant, a financial planner, a documentary producer, and two architects to name a few. It is also intriguing to note: 90% of the capital has been invested by women. Part of Laura’s BIG idea was to inspire more women to become investors.
THE FUTURE IS PLANT-BASED
Plant-based food is the future for people and dogs. Over the next decade, the enormous animal-based human and dog food industries are going to be entirely disrupted by innovative plant-based foods and alternative protein companies.
"According to a Utopia survey of 18 to 24 year-olds in Germany, more than half of those surveyed have given up eating meat. Meanwhile, a survey from The Food Institute found that 65% of Generation Z Americans want a more “plant-forward” diet, while 79% choose to go meatless one or two times a week. A YouGov poll found that one out of five young people believe that the future of eating is meat-free." (Source: Investor Place)
Further, a 2019 University of Guelph study found that 35 per cent of owners whose pets ate conventional diets were interested in switching their animals to a vegan diet. (Source: Food in Canada)
The plant-based movement has arrived.
In Fall 2020, following a delay due to the pandemic, Virchew was launched in Greater Vancouver to a community of long-time followers. The first goal was to hold a soft launch and establish a Special Customer Club composed of vegan and plant-based pet parents to test the foods for taste and convenience. Secondly, to learn more about production, distribution, and marketing needs prior to beginning their upcoming 2021 Capital Campaigns.
The response was extremely positive. Between countless reports of happy dogs, feeding frenzies and promising health changes, Virchew is now delivering delight to dozens of dogs and excited pet parents.
Although this may read like the beginning of a dog food company, the goal of Virchew is not to lead the present dog food industry. That business model was built on the outdated paradigm of animal-based ingredients and unsustainable, agricultural practices.
Virchew is poised to be the leading lifestyle brand for dogs by innovating new ways to feed and live with our best friends.
Perfectly timed and positioned between two multi-billion dollar markets and infused with plant-based virtues, Virchew is a recipe for boundless possibilities and prosperity for all.