THE NEXT BIG THING:
Plant-Based Food for Dogs
Invest in our best friends and be a force for financial good.
Virchew launches new capital raise for business expansion
VANCOUVER, British Columbia, June 15, 2021 (Updated) -- Virchew, the company behind North America’s first plant-based food brand for dogs supported by veterinary nutrition programs, has announced a new capital round that will fund business expansion in the Greater Vancouver area.
The Plant-based Movement
Innovation in plant-based foods is the future for people and dogs. Over the next decade, the enormous animal-based human and dog food industries are going to be entirely disrupted by innovative plant-based foods and alternative protein companies.
Ahead of the Curve
After several years of research and positioning, Virchew has built an extraordinary foundation that will lead to new ways to feed, care, and live with, our companion dogs. Virchew has plans to duplicate their vertical business model (research, produce, market, deliver direct to dog’s door) in other large cities from Canada to the USA.
Following a successful market launch in Greater Vancouver to the company’s network during this past winter, Virchew has opened a capital round to fund its next growth stage. The capital will finance; 1. Operations of Virchew's new Production Facility and Virchew Shop, 2. New product development, 3. Growth of their local target market and, 4. Launch of new, industry-leading programs with veterinary shareholder partners and business-to-business collaborations.
Money and Meaning
From the moment Virchew was conceived, the objective was to successfully finance Virchew through the power of many people who shared similar virtues such as integrity, kindness, transparency, and social impact - supported by strong business acumen. And, that's exactly what has happened.
Through a series of funding rounds with like-minded investors, the formation of Virchew’s development plan has now been supported by over 70 shareholders, which includes twelve veterinarians.
The invitation is open to accredited investors and present shareholders.
Laura Simonson, Founder of Virchew
778 968 8880
From the moment Virchew was conceived, the objective was to successfully finance Virchew through the power of many people who shared similar virtues such as integrity, kindness, transparency, and social contribution - supported by strong business acumen. And, that's exactly what has happened.
Through a series of funding rounds with like-minded investors, the formation of Virchew’s development plan has now been supported by over 70 shareholders.
Among the exceptional shareholder community are eleven veterinarians, two medical doctors, two registered dieticians, a lawyer, a chartered accountant, a financial planner, a documentary producer, and an architect to name a few. And, also intriguing to note, over ¾ of the capital has been invested through women. Part of Laura’s BIG idea was to inspire more women to become investors. (Insert here: Yes!)
HISTORY & HERSTORY
THE FUTURE IS PLANT-BASED
Plant-based food is the future for people and dogs. Over the next decade, the enormous animal-based human and dog food industries are going to be entirely disrupted by innovative plant-based foods and alternative protein companies.
"According to a Utopia survey of 18 to 24 year-olds in Germany, more than half of those surveyed have given up eating meat. Meanwhile, a survey from The Food Institute found that 65% of Generation Z Americans want a more “plant-forward” diet, while 79% choose to go meatless one or two times a week. And a YouGov poll found that one out of five young people believe that the future of eating is meat-free." (Source: Investor Place)
Further, a 2019 University of Guelph study found that 35 per cent of owners whose pets ate conventional diets were interested in switching their animals to a vegan diet. (Source: Food in Canada)
The plant-based movement has arrived.
In Fall 2020, following a delay due to Covid 19, Virchew was launched in Greater Vancouver to a community of long-time followers. The first goal was to hold a soft launch and establish a Special Customer Club composed of vegan and plant-based pet parents to test the foods for taste and convenience. Secondly, to learn more about production, distribution, and marketing needs prior to beginning their upcoming 2021 Capital Campaigns.
The response was extremely positive. Between countless reports of happy dogs, feeding frenzies and promising health changes, Virchew is now delivering delight to dozens of dogs and excited pet parents.
Although this may read like the beginning of a dog food company, the goal of Virchew is not to lead the present dog food industry. That business model was built on the outdated paradigm of animal-based ingredients and unsustainable, agricultural practices.
Virchew is poised to be the leading lifestyle brand for dogs by innovating new ways to feed, and live with, our best friends.
Perfectly timed and positioned between two multi-billion dollar markets and infused with plant-based virtues, Virchew is a recipe for boundless possibilities and prosperity for all.