BIO
Laura Simonson
Founder, VIRCHEW
A seasoned entrepreneur with decades of success, Laura Simonson has gained extensive experience in: sales, marketing and management, health facility ownership, business development, venture capital, event production, website development and design, and communications.
Over 25 years ago, Laura created, financed and managed the first health and lifestyle studio of its kind. Her knack for predicting trends in natural health, fitness, and plant-based diets, continues today with the development of the first plant-based food for dogs supported by veterinary nutrition programs.
Working diligently with a team of experienced entrepreneurs, business leaders, industry specialists, veterinary professionals, and Board-Certified Veterinary Nutritionists, Laura has launched Virchew. A strong strategy is in place to position Virchew as a new canine nutrition and lifestyle movement, one where not only companion dogs live and thrive on a plant-based diet but so do those who love and care for them.
Laura is a serial dog and animal lover and passionate foodie. She lives in gorgeous Vancouver, BC, with her partner Gord Espeseth and their sassy, plant-powered border collie, Seva.