From climate change to animal welfare to health: Our dog's bowl is part of the solution.
Our dogs. A new era.
They're our devoted companions, our best friends, our family, and for many - therapy or service dogs.
For possibly 16,000 years, they've walked with us and evolved with us. They protected, served and saved lives.
Today, it's a new era. Dogs have come into our homes from the doghouse, the barns, the stables, and the fields. Living intimately with our dogs is transforming the way we nurture them, feed them and, how we view the lives of all animals.
From companion rescue to farm animal welfare movements, we're blurring the lines between the division of animals who share our homes and those that don't. We are awakening to the truth that we all share this tiny blue planet. We are awakening our compassionate hearts, knowing that all animals, just like our dogs, feel love and pain.
Together, we're evolving to yet another paradigm. It's time for new food choices; for our dog's health, our health, for our earth, and for kindness to all animals, not just the ones that share our homes.
This isn’t just about foods for dogs, or about canine nutrition, or about our dog’s health. This is about humanity and finding new, humane ways to live with our animal companions.
This is about connection, compassion, and love. This is universal. This is Virchew.
Want some Virchew?
Virchew will be launching first in Vancouver, BC in early 2019.
Do you live in Vancouver, BC and want your dog to try some flippin' tasty Virchew food? Join our list and we'll let you know as soon as we're ready to deliver your free food samples!
Not from Vancouver? We'll keep you updated and let you know as soon as we're ready to ship outside the Greater Vancouver area.
What you eat.
What your dog eats.
Every bowl counts.
- Laura Simonson
Founder of Virchew
From disease to climate change to factory farming to record rates of animal extinction, humanity is facing catastrophic problems.
We need solutions and we need them fast. The negative environmental impact from factory farming combined with the tragic treatment of food animals is indefensible. Simply put, using animals to feed our dogs and ourselves is unsustainable, unhealthy, and unkind. We can no longer just kick back and hope for our governments or 'the powers that be' to solve these tragic issues. We're in this together.
We have to dig deep and bring forth innovative, compassionate solutions through business, food technology, and social impact. We need to; start, support, invest in or purchase from businesses and organizations that are leading the way to solve these issues.
The global pet food industry is a significant part of the problem. It's been estimated in the United States alone, up to 70 million tons of carbon are released annually from the production and consumption of pet food.
As important, the same pet food industry is counter to the current rescue and animal welfare movements. Like people, dogs are actually considered to be omnivores, so why are we still feeding them other animals?
Just in Canada alone, thousands of dogs are suffering or dying from mysterious health issues, every day. Thousands of animals are dying needlessly for our dog's meal. Companion animals that eat an animal-based diet are a significant contributor to climate change. These facts are not acceptable. So, we’re changing the game.
Virchew is serving up healthy, sustainable, compassionate solutions through 100% plant-based foods for dogs (not kibble or canned). Our extraordinary (tasty) foods are supported by ground-breaking veterinary partnerships, nutrition programs, clinical research, exciting business to business collaborations, community events and our own Virchew Shop.
In 2019 we're unleashing in Vancouver, BC, through direct delivery to dogs and their humans, with very exciting plans to serve dog lovers everywhere.
Come, join Virchew, and together we'll make every bowl count.
Kathy Kramer, DVM, CVA, CVTP
Medical Director, Vancouver Animal Wellness
“Everyday there is new information about the link between a plant-based diet and disease prevention. Why would it not be the same for our beloved dogs who are prone to many of the same diseases?”
“These diets will have endless benefits for our canine patients, both from a preventative and therapeutic approach and will provide a lucrative business opportunity for veterinarians as well.“
Manju Arora, DVM, MBA
Owner, Queen's Park Pet Hospital
New Westminster, BC
“Virchew is my answer towards a holistic wellness approach to healing a plant-based, well-balanced diet supported by research. I have no doubt that this revolutionary approach to patient care through diet is going to take the world by storm.”
Radica Raj, DVM
Owner, Phoenix Rising Integrative Veterinary Care